HipTronik
4Feb/100

Drown in the Now – The Crystal Method ft. Matisyahu

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Fusing music genres can be tricky, but The Crystal Method and Matisyahu do it seamlessly. “Drown in the Now” is a composite mix done right, with intricate nuances that keep you on your toes. The track is a natural by-product of the artists’ different musical perspectives: The Crystal Method has an electronic focus, while Matisyahu—a Hasidic Jewish musician—works with reggae and religion. "Drown in the Now" mirrors this dynamic between electronic and reggae effortlessly, creating a complex, musical harmony.

18Dec/090

Won’t Go Quietly – Example

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Example (whose moniker was derived from the initials of his real name, Elliot Gleave) has found his way back to the Brit rap scene with the release of his new single, "Won't Go Quietly." This time, however, he is adding a bit of a HipTronik edge to create what he calls "Dysfunctional Electro-Pop." The song stays true to that description, combining a catchy pop hook with Example's familiar flow on a relationship gone wrong. Vigorously trying to craft his own genre, Example's seen success with his last single, "Watch The Sun Come Up," which sat in the Top 40 for four weeks. The single was definitely suited for mainstream play; Data Records decided to officially released it next month, followed by an album in April, proving that Example just won't go quietly.

13Nov/090

Burning (Krazy Fiesta Remix) – Whitest Boy Alive

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Swedish DJ/production duo Krazy Fiesta create a unique Hiptronik sound with their remix of "Burning" by Whitest Boy Alive. On first listen, the track appears to be an amazing electro remix of an already great indie-dance track: an updated version with buzzier basslines and bouncier melodies. The Hiptronik element is a surprise when the duo introduces Amanda Blank's rap verse (from Spank Rock's track "Bump") into the mix. Along with Erlend Oye's vocals (Whitest Boy Alive) and Krazy Fiesta's electro beat, the track is flawlessly planned, so much so that it almost seems the various parts were actually made especially for the remix. Krazy Fiesta's Jonah and Erik really have a special knack for transforming hit singles into even catchier dance tracks. Long live the Swedes!

29Oct/092

Killin Dem – Jovi Rockwell

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Major Lazer's new album, "Guns Don't Kill People... Lazers Do," has brought much attention to its two producers, Diplo and Switch--but don't overlook Jovi Rockwell. This singer/songwriter/rapper from Kingston, Jamaica, is featured on Major Lazer's track "Can't Stop Now" (alongside fellow reggae artist Mr. Vegas).  She further showcases her own style of rap, reggae, and electronic fusion with her new track "Killin Dem," off her mixtape "Psycho Therapy." It's not difficult to see why Rockwell's sound invites comparisons to other leading ladies like M.I.A. and Santigold, but she lends a truly genuine feel to an already popularized reggae-influenced sound.

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