The success of a conference lies mainly on the presence of the right keynote speakers. Frankly, this is the ultimate secret.
Well, the venue helps a lot. The audience or participants also matter significantly. Having a good program is a MUST. BUT in the end, the right speaker will knit all these things together to give you a conference worth remembering. So, if you happen to be planning yours now, then you read on to discover how to make your conference the best of them all!
First, see the following guidelines that will enable you to weed out the bad from the good on your keynote speakers list.
• Choose someone who will stir the curiosity of your audience. This will intrigue them and better yet, entice them to sign up early. By doing so, you can already forecast beforehand the number of people participating in your conference. Now, that’s shooting two birds with one stone!
• Understand the person’s message yourself. You need to be connected to his principle before you can truly convince others to listen to him. Conduct a bit of extra research and watch similar conferences or talks the person has also facilitated. Did his words move you? If so, then he can be a good option then!
• Money matters even when it comes to these events. Make sure that the speaker’s fee is likewise a perfect fit for your budgetary allocations. Do not go overboard! There is a sea of equally great keynote speakers that would be perfect for your budget, too. Be patient in searching for him or her!
How to get that WOW FACTOR?
The relevance of the message of your prospective speaker is a game changer. Even though he or she may be the most popular motivational speaker around, if his or her message does not match with your theme and main goals, consider the conference a failure. You will have to take note that although NAMES matter in any industry, the connection that the speaker would be able establish with the audience is the main parameter of success.
To gain that elusive WOW FACTOR, you can ask for a brief outline of the speaker’s message. See if it indeed makes an impact. You can also make him involved up to a certain extent in planning the conference itself. Always welcome creative input from every resource.
Help your audience and the speaker connect early on!
If you are quite certain of the speaker to choose, then start engaging the audience. You may want to use an online platform to start sending trivia on the speaker. In addition, you can also start surveying for potential questions. The interest flowing from both ends will help establish the first steps of connection. This will then help you achieve a bigger success on the conference itself.
Do not forget these essential steps!
Planning a conference does not stop from the Goodbye’s or the Thank-You’s after the delivery of the message. There are post-conference steps that should be taken as well. See to it that you also obtain feedback from both sides after the conference. Feedback from the audience will make you see if you could invite the same speaker again in the future. You will also see if he or she has conveyed his or her message well.
Moreover, feedback from the speaker is just as important. It can also help you check if he had encountered difficulties with the entire setup. You will learn a lot from these sets of feedback, and you can incorporate them the next time you plan another conference. Finding your next keynote speakers will become a breeze later on!